So full disclosure, I’m a little jealous of this commercial. Not only was getting your period in your ‘tweens in the mid ’90s not considered a “red badge of courage,” but revealing the secret that you had met your Aunt Flo meant getting snickered at and teased. No one wanted to be the first one among your friends back then.
Apparently not in this day and age though! HelloFlo, a company that distributes period care packages at the time of your cycle, produced a company commercial that not only makes your period public knowledge, but makes it cool to do so (and they’re directing a good lesson to a young audience with adult appeal!) Talk about Mensa for your menses.
Having gone to a college where my freshman year it was only 30% women and then into finance where I was lucky to even see another woman during my work day, it’s really refreshing to see (even if it’s a commercial) something be forthright in our daily lives about our periods. No more sneaking tampons up your sleeves or explaining that you’re taking your entire purse to the bathroom – “just cuz.” Periods stink, but as the commercial poignantly points out to “Suck it up and deal with it!”
I’m happy that a feminine hygiene company finally decided to not add to our suffering with anemic commercials. Guys get cool commercials like with Axe Body Spray, DollarShaveClub.com and Dos Equis’s Most Interesting Man in the World. Girls need that type of (bra)vado and her-chismo in their every day media in order to build strong, confident women too! Kraft recently stepped up their funny-game and sex appeal with their Zesty guy. Then there’s a Russian Tampax commercial, which while crassly comedic; might not help women in the long run. It did take a long time for women to shake off the stereotype that it was unhealthy to ride a horse, go on a lion safari or swim in the open sea during your moon cycle. The other plus side to commercials like Camp Gyno is that it allows us to laugh and commiserate together. Plus there’s candy.