Every wonder why best ladies dress alike? It’s not because the bride has a twin fetish or because ordering someone what to wear is part of some sick and twisted mommy dearest game (though who knows, it could be…). It’s actually not for anal uniformity in photos either or team spirit. And would you believe it wasn’t originally so the bride would stand out among her entourage (though it has sorta become that)?
The dressing alike tradition goes all the way back to before the middle ages. It was thought that evil demons wanted to curse the bride with their bad juju. So her maids, nearest or dearest would actually dress like the bride in order to fool the mean spirits. This explains why it was kosher for Pippa Middleton to dress in white like her future-queen sister, Kate. And if you think about it, Pippa did indeed thwart any negative attention away from Kate; although in 2011 the evil spirits where more like the paparazzi and anyone with the Internet who thought it was okay to objectify Pippa’s derriere…
Best ladies are not the only ones who originally dressed like the bride; the flower girl mimics her outfit too. Although a flower girl’s goal is not to thwart the evil eye but it’s still equally superstitious. She is supposed to represent the bride’s future children, who would biologically-speaking physically resemble the bride, hence the matching uniform.
The fact that best ladies still dress alike harkens back to these ancient superstitions, though the efforts of the wedding industry and advertising has oppositely influenced the tradition. Now it’s about making the bride stand out, like a white bull’s-eye among a uniform sea of crimson cocktail dresses. This new age emphasis on the bride is what has created bridezillas, so one could argue that the me-me-me bride has indeed become infected by those demons or become one… Maybe there’s something to this dress-alike tradition after all.