Posts Tagged: 4 C’s: Cut

An Engagement Ring’s Second Chance

The idea that diamond engagement rings are bad luck after a failed engagement or marriage 140906-425x282-Return-Engagement-Ringis simply the product of clever jewelry marketing. (Along with the 4 C’s: Cut, Clarity, Color, Cost; two-months salary buy in and just about every other ring tradition.) Jewelers just want you to have an excuse to buy more brand new bling, but what if that didn’t have to be the case?