Everyone’s favorite breakfast shop and jeweler, Tiffany & Co. has just released a new engagement ring ad, “Will you?” featuring a real life same-sex couple. Like an engagement, there’s plenty of reason to celebrate when a company diversifies its ad campaigns to include more than just white heterosexuals. J. Crew, The Gap, JC Penny and Ray-Ban are just a few of the companies that are starting to cater to the LGBT market. However, before we pop that champagne there’s still plenty to consider.
The idea that diamond engagement rings are bad luck after a failed engagement or marriage is simply the product of clever jewelry marketing. (Along with the 4 C’s: Cut, Clarity, Color, Cost; two-months salary buy in and just about every other ring tradition.) Jewelers just want you to have an excuse to buy more brand new bling, but what if that didn’t have to be the case?
Thinking about getting an engagement ring? Have you considered whether it’s really worth it? The Feminist Bride has! The stone-cold truth is that the engagement ring and all its connected traditions were invented in a boardroom by folks who wanted to make a profit on your love! Academic College Humor has some very interesting (and might I say very accurate) information on the origins of engagement rings and their real intrinsic value.