Princesses are yelling “Fuck No, I Won’t Let It Go!” when it comes to inequality. Nor should they! FCKH8.com, a “for-profit T-shirt company with an activist heart and a passionate social change mission” that focuses on anti-discrimination, is using f-bombs yielding princesses to talk about women’s inequality. Aside from the over the top acting, it sends a powerful message that shows how sexism affects women of all ages. I especially loved the ending when they talked about how gender roles hurt men too; and I fell over laughing when one princess was making it rain in the swear jar. They totally put it into perspective when the video asked, “What’s more offensive: a little girl saying ‘fuck’ or the evil fucking sexist ways society treats girls and women?”