Princesses are yelling “Fuck No, I Won’t Let It Go!” when it comes to inequality. Nor should they! FCKH8.com, a “for-profit T-shirt company with an activist heart and a passionate social change mission” that focuses on anti-discrimination, is using f-bombs yielding princesses to talk about women’s inequality. Aside from the over the top acting, it sends a powerful message that shows how sexism affects women of all ages. I especially loved the ending when they talked about how gender roles hurt men too; and I fell over laughing when one princess was making it rain in the swear jar. They totally put it into perspective when the video asked, “What’s more offensive: a little girl saying ‘fuck’ or the evil fucking sexist ways society treats girls and women?”
On this Valentine’s Day with great signs of affection, red roses and confectionary delights, many will declare their love to another. But what if lovers could do something more meaningful beyond the time-honored champagne and strawberries? Like admitting that the biggest misdeed in being partners in crime is that few couples are truly treated as equals and promising to correct that?