Photo Courtesy of Sarah Tamagni Photography

Allegedly, trashing the dress became a thing circa 2001 courtesy of Las Vegas wedding photographer, John Michael Cooper. Cooper may have gotten the idea as early as 1998 when he watched an episode of Sunset Beach, in which Meg Cummings threw a massive tantrum and her bridal self into the ocean after her wedding was interrupted. And from there an idea was born, “I can make this type of crazy, sexy.” With the average wedding dress costing $1,211, it’s hard to imagine why a bride would want to demolish a dress that Oscar de la Renta described as “the most important dress in the life of a woman,” so the question remains, why destroy it?