Most brides would not consider anything other than a white wedding dress.; alternatives like cream, beige or winter winter doesn’t really count as breaking with tradition. While the connection between a white wedding dress and virginity is dying a slow (but rightful) death in bridal culture, there’s still plenty of people who will make making passive side remarks about the bride and her vagina like, “Looks like she decided to wear white after all.” Gone should be the days when wearing white or any other color for that matter should indicate what the bride’s sexual status is, but there’s plenty of bridal culture precedent to still work against. The politics of a white wedding dress was firmly shaped by religion, class and consumerism, though weirdly enough one of the big enforcers on such bogus color politics was poetry…which, might explain why brides stick with the white wedding dress.
What if finding the perfect wedding dress had a lot more to do with how it impacted the world than it did in just making someone feel and look like a bride? The Feminist Bride aims to help fiancés bring more meaning to their wedding through better social practices, so when I met founder, Marcie Muehlke at (un)convention Brooklyn last fall I had to share what amazing things her wedding dress company, Celia Grace was doing. Celia Grace is a women-led wedding dress company that helps impoverished women abroad (fair trade) and brings handmade, environmentally friendly and sustainable gowns to the wedding industry. If brides want to really wow guests on their wedding day, a Celia Grace dress adds an extra layer of eco-feminist thoughtfulness, empowerment and compassion that is hard to come by in the wedding dress industry.
Allegedly, trashing the dress became a thing circa 2001 courtesy of Las Vegas wedding photographer, John Michael Cooper. Cooper may have gotten the idea as early as 1998 when he watched an episode of Sunset Beach, in which Meg Cummings threw a massive tantrum and her bridal self into the ocean after her wedding was interrupted. And from there an idea was born, “I can make this type of crazy, sexy.” With the average wedding dress costing $1,211, it’s hard to imagine why a bride would want to demolish a dress that Oscar de la Renta described as “the most important dress in the life of a woman,” so the question remains, why destroy it?