Everyone’s favorite breakfast shop and jeweler, Tiffany & Co. has just released a new engagement ring ad, “Will you?” featuring a real life same-sex couple. Like an engagement, there’s plenty of reason to celebrate when a company diversifies its ad campaigns to include more than just white heterosexuals. J. Crew, The Gap, JC Penny and Ray-Ban are just a few of the companies that are starting to cater to the LGBT market. However, before we pop that champagne there’s still plenty to consider.