Posts Tagged: new advertising strategies

Why the Wedding Industry Needs More Pro-Women Ads

Now Pantene has joined the list of for-profit companies that are creating ads that not only empower women but address some very real inherent issues in female culture. Joining GoldieBlox, Aunt Flo, Verizon¬†and Always, Pantene is tackling women’s overuse of the phrase, “I’m sorry.” It’s pretty amazing to see how Sheryl Sandberg’s #BanBossy Campaign has filtered down into other areas. After all the controversy it received, it’s clear that a lot of important people at big women-focused companies were all change, which is why we’re seeing so many of these types of ads. I don’t know about you, but I hope to see many more and in MEN’S advertising too!