Most brides would not consider anything other than a white wedding dress.; alternatives like cream, beige or winter winter doesn’t really count as breaking with tradition. While the connection between a white wedding dress and virginity is dying a slow (but rightful) death in bridal culture, there’s still plenty of people who will make making passive side remarks about the bride and her vagina like, “Looks like she decided to wear white after all.” Gone should be the days when wearing white or any other color for that matter should indicate what the bride’s sexual status is, but there’s plenty of bridal culture precedent to still work against. The politics of a white wedding dress was firmly shaped by religion, class and consumerism, though weirdly enough one of the big enforcers on such bogus color politics was poetry…which, might explain why brides stick with the white wedding dress.
Now Pantene has joined the list of for-profit companies that are creating ads that not only empower women but address some very real inherent issues in female culture. Joining GoldieBlox, Aunt Flo, Verizon and Always, Pantene is tackling women’s overuse of the phrase, “I’m sorry.” It’s pretty amazing to see how Sheryl Sandberg’s #BanBossy Campaign has filtered down into other areas. After all the controversy it received, it’s clear that a lot of important people at big women-focused companies were all change, which is why we’re seeing so many of these types of ads. I don’t know about you, but I hope to see many more and in MEN’S advertising too!
Vera Wang exhibited her Fall 2012 Collection of bridal gowns at New York’s bridal fashion week and shocked the fashion nobility. The designer who knows how to dress every bride in her dream gown is dressing brides in her own signature color – black. Yes folks that’s right, seems like the Queen of Bridal couture has had a moment of clarity – that most of us ain’t virgins on our wedding day (Actually it’s estimated only 5% of us are), so why bother wearing white?