Now Pantene has joined the list of for-profit companies that are creating ads that not only empower women but address some very real inherent issues in female culture. Joining GoldieBlox, Aunt Flo, Verizon and Always, Pantene is tackling women’s overuse of the phrase, “I’m sorry.” It’s pretty amazing to see how Sheryl Sandberg’s #BanBossy Campaign has filtered down into other areas. After all the controversy it received, it’s clear that a lot of important people at big women-focused companies were all change, which is why we’re seeing so many of these types of ads. I don’t know about you, but I hope to see many more and in MEN’S advertising too!
[Watch the video below!] While this Always ad is not about weddings, it’s important to think about how we treat and raise young girls – girls, who will ultimately grow up and get married. How they see their value as children will ultimately impact how they see their value, potential and contribution as grown women in relationships. I’m no psychologist, but it seems logical to assume that a person with healthy self esteem is more like to have healthy relationships.