What if finding the perfect wedding dress had a lot more to do with how it impacted the world than it did in just making someone feel and look like a bride? The Feminist Bride aims to help fiancés bring more meaning to their wedding through better social practices, so when I met founder, Marcie Muehlke at (un)convention Brooklyn last fall I had to share what amazing things her wedding dress company, Celia Grace was doing. Celia Grace is a women-led wedding dress company that helps impoverished women abroad (fair trade) and brings handmade, environmentally friendly and sustainable gowns to the wedding industry. If brides want to really wow guests on their wedding day, a Celia Grace dress adds an extra layer of eco-feminist thoughtfulness, empowerment and compassion that is hard to come by in the wedding dress industry.
Most brides would not consider anything other than a white wedding dress.; alternatives like cream, beige or winter winter doesn’t really count as breaking with tradition. While the connection between a white wedding dress and virginity is dying a slow (but rightful) death in bridal culture, there’s still plenty of people who will make making passive side remarks about the bride and her vagina like, “Looks like she decided to wear white after all.” Gone should be the days when wearing white or any other color for that matter should indicate what the bride’s sexual status is, but there’s plenty of bridal culture precedent to still work against. The politics of a white wedding dress was firmly shaped by religion, class and consumerism, though weirdly enough one of the big enforcers on such bogus color politics was poetry…which, might explain why brides stick with the white wedding dress.
A lot of brides like to tell me how unique their wedding will be. I smile and politely shake my head, but I’m secretly thinking that this is what the last bride I spoke to claimed about her own wedding. Call it a coincidence but she too was proposed to on one knee, is wearing a white dress, registered at Bed, Bath and Beyond and will also have a flower bouquet made with seasonal flowers. If you’ve been to enough weddings, it’s hard to experience something completely out of the ordinary. Weddings are sort of like all inventions post-wheel, nothing is truly original.
While the little details might be customized with the newlyweds’ monogram or their personal inside jokes and tastes, a big wedding picture shows that our wedding planning choices are not really all that unique. Like call this crazy, but I predict most weddings at some point will play Journey’s Don’t Stop Believing and/or Van Morrison’s Brown Eyed Girl, clink glasses to encourage newlywed PDA, show that one old Aunt and Uncle have some serious awkward, but awesome dance moves, and end with dessert. This homogenity is the nature of partaking in a cultural event. To participate in it means following certain rules and suggested guidelines. And guess what, many others like you are also following them and only changing a little. This means a lot of weddings, no matter how customized the color on the wedding invitations are or how high a cake, someone probably had one just as high as you and they too got their crafty, hipster invitations from Paper Source.
Culture is not the only culprit to cliché wedding practies. Consumerism plays a huge role too. Weddings are commercialized events. Culture tells us what we need to have a proper weddings and then for-profit companies provide those products on a mass-produced scale that are easily affordable and accessible. That crappy plastic tiara you got for your bachelorette party that made you Queen for a night (because that’s what you are, clearly) is the same one the bride-to-be last weekend wore to hers. Aren’t princesses supposed to be rare?
The electric slide and the funky chicken were fun wedding dances until they became overused. Now they are extinct rituals because people find them tacky and cliché. The cutting and the feeding of the wedding cake, the garter and bouquet toss are now facing extinction as well. Does a ritual have to be bad to be considered cliché? Maybe clichés are subjective or a taste of our time, because people still propose at sunset, on the beach, in air balloons or hide rings in dessert. It seems contradictory for people to want to participate in shared culture but then go to lengths to make it unique.
When it comes to planning, I get the sense that fiancés like to think that personalized means unique, personalization makes a wedding unique, and a unique wedding is considered more emotionally memorable. Unless you’re breaking from the macro traditions and rituals, little customized details does not make a distinct wedding. At some point we all get ideas from the same sources: friends, family, other weddings, media, TheKnot, magazines and other how-to’s. Our riffing on these handed-down ideas might provide some ownership to, say, your centerpieces, but I’m worried we’re confusing personal meaningfulness with a one-of-a-kind wedding celebration. If wedding rituals and customs are really nothing more than one big cliché and our specializing of the event not as pungent in setting itself apart from other weddings, can we still get meaning from participating in a cliché?
Click here to check out cliché wedding photography. (BTW, I love number three. The guy seems more like a photo-bomber than groom.)
Vera Wang exhibited her Fall 2012 Collection of bridal gowns at New York’s bridal fashion week and shocked the fashion nobility. The designer who knows how to dress every bride in her dream gown is dressing brides in her own signature color – black. Yes folks that’s right, seems like the Queen of Bridal couture has had a moment of clarity – that most of us ain’t virgins on our wedding day (Actually it’s estimated only 5% of us are), so why bother wearing white?