Vera Wang’s New Bridal Gowns Will Change Bridal Tradition

Vera Wang exhibited her Fall 2012 Collection of bridal gowns at New York’s bridal fashion week and shocked the fashion nobility. The designer who knows how to dress every bride in her dream gown is dressing brides in her own signature color – black. Yes folks that’s right, seems like the Queen of Bridal couture has had a moment of clarity – that most of us ain’t virgins on our wedding day (Actually it’s estimated only 5% of us are), so why bother wearing white? 

Fashion goers were a bit surprised and taken aback by Wang’s black and beige boldness. Most saw the pieces as more befitting for a fancy funeral or Morticia Adams, but as the collection rolled out on the runway it became clear that Wang’s genius as a designer had not been abandoned. Concerns over the dress’s morbidy dissipated as the audience became enamored with their show-stopping beauty. Vera Wang proved that even if a bride walked down the aisle in black or nude she could still steal the show.

This has greater meaning in the world of weddings, since the entire collection is a pièce de résistance from traditional bridal culture. With gay marriage gaining more and more steam every day, gay couples are developing their own clothing traditions, which slowly chips away at the white wedding requirements of the past. In addition, the virginal white gown symbol is dying if not already dead. This opens up a lot of room for new, groundbreaking traditions with non-white wedding gowns. If Vera Wang can cement her bridal couture royalty in the non-white category too, she’ll become immortal. Not to mention, if she is breaking into an untapped segment, you can be sure other bridal designers are likely to follow. This means more choices for brides and the eventually de-throwning of the white wedding gown. What color would you wear?

To Read About What Different Wedding Colors Mean Click Here.

Click here to see Vera Wang’s Fall 2012 Wedding Collection on NY TimesVera Wang: Fall 2012 Bridal Collection In Nude, Black.

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